Ink And Insights

Ever held one arm out in front of you with your palm facing up, like someone is about to hand you a slice of pizza, and with your other hand, grabbed your fingertips and pulled them down? Or maybe you've twisted your wrist and stretched a little after sitting for long hours in front of your laptop? Surprise! You just did some yoga in the middle of your day. Yep, yoga isn’t just about bending over and touching your toes or the complicated asanas you see influencers doing on Instagram. It's also that simple stretch after a shower or on your quick walk to get coffee. Flashback to November 2019 : Like many girls with a little extra weight here and there, I started yoga to lose a few kilograms. What I didn't expect was the magic that unfolded over the next 3 to 4 months. Spoiler alert: It wasn’t just successfully shedding some kilograms. I had never been the workout type, and for 25 years of my existence, the thought of exercising had never crossed my mind. Enter my mom’s friend...

In January 2022, I started my first job as a brand strategist. I vividly remember being asked a case study question in the interview about what I would do for a brand's social media named "Recircle." I had never heard of it before, and upon researching, I discovered it is a Mumbai-based plastic recycling company. Little did I know that I would be managing the brand's social media end-to-end for the next eight months. From learning to make designs on Canva to writing content daily, I was fully immersed in the world of sustainability. Every day, I wrote captions and content focused on plastic recycling and its impact on our planet. This was before the era of ChatGPT, so every single word I wrote (about 100 words each day) was based purely on my knowledge acquisition and community-building efforts, after reading countless articles and Wikipedia pages. It remains my favourite brand to have worked on, thanks to an amazing and proactive team at Recircle and their extr...

Coffee and I have had a love-hate affair for about a couple of years now.  Back in school, coffee was my late-night exam buddy, brewed lovingly by Mom. In college, it became my secret weapon for surviving morning lectures and my go-to cure for post-exam headaches. I vividly remember rushing to the cafeteria as soon as an exam was over for a ₹10 Nescafe coffee cutting. It was also a beloved ritual that bonded me with my best friend as we snuck out to cafes, spilling secrets over endless cups of coffee.  From PMS companions to vacation buddies, coffee was my constant in every situation. But about two years ago, coffee and I had a falling out. My body suddenly rebelled, and what once brought comfort now caused chaos. I had to break up with coffee and found solace in tea.  Slowly, tea became my new love, my comfort drink, and I moved on completely. It's like life. People and things you once couldn't live without might start causing chaos. Moving on to something new can bring ...