Welcome To The Real World!
Every year on the third of December which is the International Day for Persons With Disabilities, I post something on my social media in the hope that someday people will be a little more sensitive towards us. This year, since I am managing content for half a dozen brands, I had the privilege of spreading the message at a larger scale through some brands’ marketing, at least that’s what I thought. Out of all the brands, there is one that deals in gym bags, protein shakers, and other workout essentials and an idea immediately struck my mind. I found a stock image of a man with a prosthetic leg working out and gave it to my graphic designer with the copy “Don’t Quit”. I asked him to place the gym bag and a shaker in the creative and make it for their social media for being posted today. Of course, I knew I was being ambitious and the brand had all the rights to reject the post if they did not find it in sync with their brand values, even though the post nowhere mentioned anyt